The foothills of the Canadian Rockies are home to Canada’s cowboy heritage. Geologically unique, this exceptionally jagged, highly glaciated mountain range provides not only a stunning backdrop for those who pursue their livelihoods on its rolling foothills, but the shelter and rich, moist soil that are essential to successful ranching. For more than a century, these resilient Canadian cowboys and cowgirls have worked with the ebb and flow of the land, which is at turns either cruel or kind, evolving a way of life unique to this land and those whose lives and livelihoods depend on it.

Design:
The arresting design presents a Canadian cowboy on horseback, leading a second horse through the Canadian Rockies. In the central foreground of the image, a cowboy on horseback, fully outfitted in cowboy hat, shirt, and breeches, sits in the saddle on his mount as he holds in his right hand the reins of a second horse that is fully loaded for a back-country packing adventure. The cowboy and his horses stand on top of a rocky outcropping, flanked on either side by conifers. Just behind and below them in a low valley is a wide river. In the middle distance is the opposite shoreline of low foothills covered in pines. Beyond the far shore, rising high into the sky, are the jagged snowy peaks of the Canadian Rockies.