Welcome To Royalex Silver~

About Us

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About us

 

The Royalex Group is the first distributor of world-class gold and silver coins as well as the first wholesaler of investment-class precious metal in Macao. We specialize in the trading of gold and silver precious metal products in the circulation of the global market. We also engage in providing service of customization of commemorative coins and presenting precious metal products of cross-industrial IP themes.

After years, Royalex Group has developed to a coin customization company with a mature business operation model. The main operation of Royalex includes proposal, product design, marketing, retailing, wholesale and after-sales service.

Our vision is, being the leading figure and creative representative in the industry by producing coins and medals with the highest quality.

 

 

Primary-Business


RETAIL

Macau is a world-class entertaining and tourism city, with its own 500,000 populations and shares over 40 million tourists in 2020. Therefore, Royalex introduces over 10,000 categories of gold and silver products from all over the world, to fulfil the large market demand of coin-investing, high-end collectibles and souvenirs from Mainland China, Hong Kong, Singapore, Europe, Australia and North America.

The Royalex Tower, our flagship store, is the largest retail store of gold and silver coins in Asia. We trade investment-class precious metal products, precious metal storage and retrieve services for our customers, with top level of confidentiality and security.

“We are providing unique and extraordinary consuming experience of gold and silver, not just selling coins.”

 

WHOLESALE

Royalex has been the supplier of precious metals commodity over the years and has developed its B2B wholesale business by long-term cooperation with local banks, enterprises and world-class hotel groups. We provide timely, transparent pricing for precious metal products in accordance with the market trend to ensure our clients receive cost-effective products and services.

 

 

CUSTOMIZED COMMEMORATIVE COIN AND METAL

Royalex provides customization of precious metal coins and medals in accordance with different events such as anniversary, celebration, activities or themes. More than that, we provide precise precious metal refinement, jewel inlay and extraction as well.

 

 

AUTHORIZED ISSUANCE OF LEGAL TENDER

Royalex is authorized by various countries and regions to issue commemorative coins in their legal tender. We are responsible for provide professional suggestions in legal tender authorization, product designing and producing.

 

STORAGE

Royalex has created an exclusive warehouse service to provide investors with top secure and confidential storing environment.

 

BUY-BACK SERVICES

Royalex is committed to a comprehensive after-sales and buy-back service. Real-time pricing system has been set up on our official website to ensure clear, transparent and convenient queries.

 

GRADING

To provide a more convenient grading services for worldwide clients, Royalex has become an authorized agent of four most-trusted international grading corporations. They are qualified in third-party grading for paper money, coins, tokens and medals.

Numismatic grading agency: “China Golddeal”, “NGC”, “PCGS”

Banknote grading agency: “PMG”

 

 

 

Global-Influence

 

Royalex Group builds good international reputation and sound risk management over the years. Thus, we have successfully obtained the agency rights of many national mint bureaus including: China Gold Coin Incorporation, The Singapore Mint, INCM, South Africa Mint, Royal Australian Mint , Swiss Mint, Italian Mint, Mint of Poland, The Holy Land Mint, The Royal Mint, New Zealand Mint, Austrian Mint, Bank of Greece, Czech Mint, etc.

 

GLOBAL LAYOUT

With our local business network, official website, the establishment of our digitized consumption platform, we are able to connect high-end customers from all over the world such as Mainland China, Hong Kong, Singapore and other Chinese-speaking regions, as well as North America, Europe, Australia and so on.

 

ROOT LOCAL, GO GLOBAL

September 2013, our flagship store – The Royalex Tower is grand opened and becomes the largest coin-trading retail store in Asia. We take the Tower as headquarter, spread our business in the Asian market, and expand it to the world.

Our core value is “Rooted in Macao, Back by China and Step to the World”.

 

History

 

OUR FIRST REATIL STORE – 2012

Royalex is founded in 2012. The first retail store was located at Avenida de Horta e Costa, the central of the city. With the advantages of convenient transportation, prosperous business area and cluster of middle-class, we opened the undeveloped precious metal coin market by selling low premium investment in Macau.

 

THE OPENING OF BRANCHES

As our first store was gradually going on track, more Royalex branches were opened one after another along with Macau’s rapid economic development.

Due to the huge potential demand in Taipa district, we opened our first branch within the Taipa senior residential area; Da Tang branch was beside the most prosperous area in Macau, that successfully caught lots of tourists and experienced collectors’ eye. Following from that, the Fortuna branch was opened to fulfil the demand of casino customers and tourists. Furthermore, the Royalex-Rocks Hotel located in Fisherman Wharf was soon in operation, to provide a more private and premium services especially for our VIPs.

 

ROYALEX TOWER’S GRAND OPENING – 2013

Our flagship store – The Royalex Tower is officially opened in September 2013. With perfect combination of aesthetics and lighting, Royalex Tower presents a modern, luxury and decent lifestyle, offering the best environment for our customers to enjoy stories behind every single coin.

 

REPRESENTATIVES OF INTERNATIONAL MINTS

Due to the good reputation and brilliant risk management, Royalex has successfully obtained the authorization from more than 10 national bureaus on 2013. Royalex dedicates to enrich product categories and gain more distribution rights in the future.

 

CLASSIC PRODUCT PROMOTION RELEASE – 2014

“The World’s Largest 100kg Gold Coin Exhibition” was held by Royalex Group and Galaxy Group in 2014. This maple leaf gold coin was made by 99.999% pure gold, weighs 100 kg with a diameter of 53 cm, and it was valued at the amount of 40 million Hong Kong dollars. It was the only gold coin that reached the purity of 99.999% at that time, furthermore, it had also broken the Guinness World Record in 2007 as the largest gold coin in the world. Royalex caused a great sensation in the industry by introducing this 100kg maple leaf pure gold coin to Asia.

 

ESTABLISHMENT OF LOCAL B2B BUSINESS

In addition to the retail business, Royalex Group develops a stable collaboration with local banks, which includes Bank of China Credit Card (Macau), Tai Fung Bank and Banco National Ultramarino. Meanwhile, our partnership covers the six major gaming enterprises in Macau, including MGM Macau, Wynn Resorts Macau, Galaxy Entertainment Group, Venetian Macao Resort Hotel, Melco Crown Entertainment Limited and Sociedade de Jogos de Macau, S.A. (SJM).

Due to the huge demand of high-end gifting and souvenirs, Royalex become the main supplier to provide diversified, high-quality precious metal products. Besides, we launch joint promotion program with our partnership, set up display cabinet, coordinate and produce collectible coins, medals and customization products to meet the needs of the market.

 

ACQUIREMENT OF MANUFACTURING AUTHORIZATION – 2015

Royalex becomes an authorized manufacturer of Royal Australian Mint. We are admitted producing the commemorative coins of Tokelau (NZD), Tuvalu (AUD), Kiribati, Solomon Islands (SBD), Kingdom of Tonga (TOP), Republic of Chad (XAF), Republic of Vanuatu (VUV) and Independent State of Papua New Guinea (PGK).

 

SELF-DEVELOP AND CUSTOMIZATION PROJECT – 2016

Royalex has developed many customization projects this year. Our “Chinese Lunar Series” is always the most popular among all creation. In addition, there are some more outstanding Chinese-themed projects like “Aerospace Science & Technology Series” and “Culture & History Series”, to present the achievement of human aerospace development and human history in thousands of years. By engraving historical moment and particular events on precious metal coins, future generations are able to get in touch with history in different form.

 

FORBIDDEN CITY COMMEMORATIVE PROJECT– 2017

Royalex launched the “Forbidden City Commemorative Coin Series” by cooperating with Beijing Palace Museum, the largest authorization of China’s intellectual property rights, with maximum mintage 300,000 sets.

 

WORLD LUNAR SERIES: YEAR OF PIG – 2018

In 2018, Royalex invested and coordinated the ” Year of Pig – World Lunar Series”. China, Canada, Australia, the United Kingdom and Rwanda were participated in this project.

 

COLLABORATION WITH WORLD-CLASS ARTISTS – 2019

Royalex has been the pioneer to introduce cross-border cooperation with fashion brand IP . We invited the world most-renowned street artists: Ron English and Rob Prior to participate in two cross-cultural activities at the Royalex Tower. Meanwhile, Royelax launched a series of toy combining art, brand’s IP and precious metals elements, to take the lead of designer toy culture in Macau.

 

20TH ANNIVERSARY OF THE RETURN OF MACAO PROJECT

Royalex launched the “Glory-20-Years Commemorative Voucher” to celebrate the 20th anniversary of Macao’s return to Mainland China.

 

MACAU WORLD CULTURAL HERITAGE SERIES – 2020

Royalex picks twelve representative churches from “Macao Historic District” and launches the “Macau Heritage Churches Series- Sé Catedral、Igreja da Sé” in 2020. To emphasize our creativity, the stained glass in these churches are made and placed in a silver coin. With double combination of color density and light transmittance, the fascinating effect of ambilight will be projected.

 

WISHES DURING EPIDEMIC – LAND OF TREASURE LOTUS

Under the outbreak of COVID-19 epidemic, Royalex applied the regional flower of Macau – Lotus, the autograph “Treasure” of Emperor KangXi and map of Macau as the pattern of both side of the silver medal, to express the wish of longevity and prosperity to the Macau citizen.

 

ROYALEX-UNIONPAY DIGITAL CONSUMPTION PLATFORM – 2021

Royalex ‘s digital cross-border consumption platform was established in 2021 by cooperating with China UnionPay. This platform allows global, especially Chinese UnionPay cardholders to purchase precious metal products from all over the world by their own will.

 

 

 

 

 

Future-Prospects

 

NETWORK  PROMOTION

In the 21st century, online shopping has become a global trend. Through the establishment of official website, Facebook page, WeChat shopping mall and digitized consumption platform, our network has been strongly developed to attract and adapt all kinds of consumers over the world.

 

BUSINESS STRATEGY 

We constantly upgrade our online supporting facilities by improving the safety of online purchase, data enhancement, traceability certification, etc. to provide the most trustable services to consumers from all over the world.

 

OVERSEAS MARKETING PROMOTION

We formulate individual promotion strategies in accordance with the conditions, characteristics of individual markets, as well as appropriate promotion periods and target customers.

 

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